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To promote the introduction of Samsung Galaxy’s S21 Series, we were tasked to propose a local launch campaign for the Taiwanese market in sync with Samsung’s global communication. With rapper E.SO and YouTuber MC Jeng, we showcased the phone’s powerful new features and accessories by taking these best buds on a road trip. Welcome to the Everyday Epic.
Advertising
SAMSUNG S21
LOCAL LAUNCH CAMPAIGN
Trailer ↓
Video ↓
AGENCY
Ogilvy Taiwan
CREATIVE DIRECTOR
Jacky Chen
ART DIRECTOR
Lackers Lee
COPYWRITERS
Grace Chien
Amy Liu
COMMUNICATION FLOW
1. TEASER—SOCIAL MEDIA
2-1. PRE-ORDER—FLAGSHIP STORE MEDIA EVENT
2-2. PRE-ORDER—INFLUENCER COLLABORATIONS + UNBOXING
3. PRODUCT LAUNCH + LOCAL CAMPAIGN
4. CAMPAIGN SUSTAIN
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