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To promote the introduction of Samsung Galaxy’s S21 Series, we were tasked to propose a local launch campaign for the Taiwanese market in sync with Samsung’s global communication. With rapper E.SO and YouTuber MC Jeng, we showcased the phone’s powerful new features and accessories by taking these best buds on a road trip. Welcome to the Everyday Epic.

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SAMSUNG S21

LOCAL LAUNCH CAMPAIGN

Trailer ↓

Video ↓

AGENCY

Ogilvy Taiwan

CREATIVE DIRECTOR

Jacky Chen

ART DIRECTOR

Lackers Lee

COPYWRITERS

Grace Chien

Amy Liu

COMMUNICATION FLOW

1. TEASER—SOCIAL MEDIA

2-1. PRE-ORDER—FLAGSHIP STORE MEDIA EVENT

2-2. PRE-ORDER—INFLUENCER COLLABORATIONS + UNBOXING

3. PRODUCT LAUNCH + LOCAL CAMPAIGN

4. CAMPAIGN SUSTAIN